Seth Rogers
Microcaps.com
As the senior editor of microcaps.com, I was able to craft a content strategy that grew the site to 100K unique monthly visitors within a single quarter - organically.
I eventually built and oversaw a team of three, managing over 50 client accounts and budgets up to $1M.
During my tenure, the marketing team drove nearly $100M in direct purchases.
Our monthly newsletter went out to more than 500k subscribers, carrying client advertorials and industry insights.
Landing page
The client desired a news-style blog that would allow them to publish press releases, industry articles, and host advertising.
Advertorials
Clients needed a way to create investor-centric landing pages to capture emails for their own marketing efforts. We used these to great effect: sometimes increasing click-throughs on the banner ads up to 62%.
Newsletters
Our newsletter got pretty popular, at one point going out to over 500k investors. We were able to inform our tertiary audiences about industry news, while plugging our main clients for weekly highlights.
